MORINAGA
MORINAGA
Morinaga is a brand that comes from Japan, which aims for men's skincare that can be completed with a simple process for those who are attracted to simplicity. A simple and bold typography system was implemented within the brand identity design starting with the brand manifesto. The goal was to make clear and impactful communication throughout the applications.
Morinaga is a brand that comes from Japan, which aims for men's skincare that can be completed with a simple process for those who are attracted to simplicity. A simple and bold typography system was implemented within the brand identity design starting with the brand manifesto. The goal was to make clear and impactful communication throughout the applications.
The unique typography, which is presented through the symbol「」 carries the implication of FOCUSING on men's skin. The color palette, layout, and close-up imagery help the brand stand out in the men’s skincare category.
The unique typography, which is presented through the symbol「」 carries the implication of FOCUSING on men's skin. The color palette, layout, and close-up imagery help the brand stand out in the men’s skincare category.
